And Finallly the much awaited Nairobi star magazine is out.Within it's first days it has received no-nonsese criticism from all angles.This tabloid ,really this is not a newspaper,is meant for an elite class,those people who can dare waste their money daily ,in buying gossip,romour and such trash.
The management of Kiss Fm have done a huge quite a lot of research and analysis in the kenyan market, concerning the tabloid.Having invested Approximately Ksh 15 million ,the major target group are the youth ,mostly those interested in news about celebrities,romuors,trivial issues and nude pictures.
But one major mistake that the management of Kiss and Classique Fm have done is assuming that Nairobi star tabloid will hit like the SUN.The sun is a daily tabloid in the UK,and also the most selling *newspaper* in the UK.Page two of this paper is always bearing pictures of almost nude girls.Mark you this and other celibrity issues is what makes the SUN tabloid sell,woe unto the Quaracco ,one of the owners of Kiss and Classique FM ,this if Africa and more so kenya where words like sexy are mentioned in ulmost discrete.
The paper is doomed to fail within the next six months after all the hype about it disappears. Keep it simple and stupid/silly(Kiss Fm) which speaks garbage 24- 7 will have learnt a lesson that garbage sells only when coupled with dirty talk and rude lyrics and that is only in radio stations.
Thursday, July 5, 2007
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